We decided on a very unusual visual style for Enjoy England’s latest TV commercial.
One that uses vertically shot, still photographs, that are then overlaid one on top of the other to produce the appearance of motion.
Our overriding goal was that any single frame, would be so fantastic that you would want to hang it on your wall.
So we employed the services of Richard Cooke, an incredibly experienced photographer. He had already proven how stunning landscapes could look when shot vertically, in a set of pictures he had taken for the Royal Mail.
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